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2025 – WHEN THE BLOCKCHAIN MARKET UNLOCKS ITS POTENTIAL
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Entering 2025, Vietnam is increasingly asserting its position as one of the fastest-growing Web3 markets in Southeast Asia. According to a report by Tiger Research, Vietnam’s Web3 market has recorded over 21 million users, with an estimated annual transaction volume of approximately USD 100 billion. These figures highlight the expanding scale of the market while simultaneously creating a rare and favorable environment for businesses operating in the Blockchain and Web3 sectors.
This growth not only reflects rising user demand but also demonstrates Vietnam’s strong capacity to rapidly adopt emerging technologies amid the global digital transformation.
KEY CHARACTERISTICS OF VIETNAM’S WEB3 MARKET IN 2025
In 2025, Vietnam’s Web3 market can be characterized by several key features:
Strong user growth: Vietnam has developed a large Web3 user community, with approximately 21 million participants, indicating a high level of adoption and strong interest in Web3 products and services.
Large transaction volume: The total annual value of Web3 transactions has reached USD 100 billion, reflecting the market’s vibrancy and its ability to generate tangible economic value.
Rapid adoption of new trends: Vietnam has demonstrated a strong capacity to adapt quickly to emerging technologies such as Blockchain, digital assets, and Web3, thereby narrowing the gap with more developed global markets.
Growth of digital payments: Cashless payments, particularly QR code–based transactions, are experiencing remarkable growth, providing an important foundation for the deployment and expansion of Web3 applications across economic and social activities.
A favorable business environment: The convergence of market demand, technological readiness, and supportive policies is creating substantial opportunities for the sustainable development of Blockchain and Web3 enterprises in Vietnam.
From a long-term perspective, Vietnam’s Web3, Blockchain, and digital asset sectors have recorded nearly a tenfold increase in scale over the past seven years. According to insights shared by Charles Hoskinson in an interview with VnExpress, Vietnam is not only catching up but also closely following the global pace of Web3 development. This serves as a clear indication of the market’s long-term potential, not only in terms of user adoption but also in technological capability and ecosystem development.
REGULATORY FRAMEWORK AND THE ROLE OF POLICY
Alongside market-driven momentum, Vietnam’s regulatory framework for Blockchain and Web3 is gradually being strengthened. Decision No. 1236/QĐ-TTg, which outlines the National Strategy for Blockchain Technology Development to 2025, with a vision toward 2030, demonstrates the Government’s strong commitment to positioning Vietnam as a regional leader in Blockchain research and application.
Notably, the Law on Digital Technology Industry, effective from January 1, 2026, is expected to provide a clear legal framework for digital assets. This will play a critical role in reducing legal uncertainty and enabling startups and enterprises to develop and scale their business models with greater confidence.
ADVANTAGES, CHALLENGES, AND ECOSYSTEM DEVELOPMENT ORIENTATION
Vietnam holds significant advantages in terms of a young, large, and fast-learning technology workforce, alongside a dynamic user community that is willing to experiment with new Blockchain products, games, and Web3 applications. This combination forms a strong foundation for projects not only to survive but also to scale rapidly within the domestic market.
However, despite these advantages, fully unlocking Vietnam’s potential requires a sustained focus on nurturing a robust and sustainable startup ecosystem, moving beyond traditional roles centered on outsourcing or subcontracting. The effective alignment of open policies, high-quality human capital, and a long-term product development mindset will be decisive factors.
In this context, Vietnam is well positioned to become a leading destination for Web3 projects both within the region and on a global scale.
